Public Website Builder for Dojos
Every Dojo Champ school gets a hosted public website: schedule, programs, instructors, class booking, and lead capture — all live in minutes, all wired to your CRM and roster.
Why a bolt-on website is not enough
The website that converts a Google search into a member has to do three things a generic Squarespace or Wix site cannot do: show a live class schedule, capture a lead into your CRM in real time, and let a visitor book an intro class directly. Every disconnected step is a place where the visitor bounces.
Dojo Champ ships each school with a full public site at either the free {school}.dojochamp.com URL or your own custom domain. Schedule, instructor bios, program pages, and events are pulled live from your roster, so an update in the back office is live on the website instantly.
Lead forms drop directly into your CRM with source attribution, the intro-class booking flow is the same one members use, and every page ships with proper SEO metadata, structured data, and mobile-friendly design.
SEO-Ready Out of the Box
Every page has proper title tags, meta descriptions, canonical URLs, and JSON-LD schema for local business + programs.
Mobile-First Design
90%+ of dojo web traffic is mobile. Every template is designed mobile-first and passes Google’s Core Web Vitals.
Live Class Schedule
The public schedule mirrors your Dojo Champ calendar in real time. Update once, live everywhere.
CRM-Connected Forms
Every contact and lead form drops into the CRM with source attribution, AI scoring, and instant SMS to on-duty staff.
Complete Capability Set
Content & Pages
- Home page with hero, testimonials, CTAs
- Program pages (one per discipline)
- Instructor bios with photos
- Class schedule page (live)
- Events / calendar page
- Custom landing pages per campaign
Conversion
- Lead capture forms with UTM tracking
- Intro class booking widget
- Public waiver signing
- Online enrollment for membership plans
- Event registration and payment
- Public shop for pro shop items
SEO & Technical
- Per-page title, description, canonical
- LocalBusiness + Program JSON-LD
- Automatic sitemap.xml and robots.txt
- Mobile-friendly, Core Web Vitals passing
- Image optimization and lazy loading
- HTTPS on custom domain
Branding
- Custom colors, logo, and typography
- Free {school}.dojochamp.com subdomain
- Bring your own custom domain (SSL included)
- White-label option (paid tier)
- Photo gallery and video embeds
- Reviews and testimonials widget
Squarespace / Wix vs. Dojo Champ website
A generic site builder gives you pretty pages. A dojo-native site turns those pages into signed-up members. Here is where they diverge.
| Capability | Squarespace / Wix | Dojo Champ |
|---|---|---|
| Class schedule | Manual copy/paste; goes stale within a week | Live from your calendar — changes appear instantly |
| Lead capture | Form goes to email; you re-key into CRM | Direct to CRM with source, campaign, AI score |
| Intro class booking | Bolt-on scheduler (Calendly) | Native, tied to lead record and trial timer |
| Digital waivers | Bolt-on (Docusign, JotForm) | Native, stored on the lead/member profile |
| Online enrollment | Not possible without heavy customization | Full membership signup with autopay from a website page |
| SEO structured data | Manual configuration required | LocalBusiness + Program schema on every page by default |
| Cost | $15–$45/mo + Calendly + form tool + waiver tool | Included in $199/mo flat |
The website is where 80% of new members first meet your school. It should be part of your operating system, not a separate app.
Key Benefits
Higher web-to-lead conversion
Every conversion step (form, booking, waiver, enrollment) is native, which typically doubles web-to-lead conversion vs. a bolt-on stack.
Zero maintenance drift
Schedule, instructors, and programs live in one place. Update once, live everywhere — no more stale website info.
Free SEO foundation
Structured data, sitemap, canonical URLs, and Core Web Vitals compliance are on by default. You are not fighting your website builder for basic SEO.