Marketing Automation Built for Dojos
Every dojo runs the same 30 messages a month. Dojo Champ runs them for you, triggered by real student events, not calendar dates, so nothing gets forgotten and no student gets spammed.
Why event-triggered beats scheduled campaigns
Traditional email tools (Mailchimp, Constant Contact) send on a schedule you build manually. A dojo does not need scheduled marketing, it needs the right message the moment something happens. Missed class? Send a check-in that day, not next Monday. Birthday? Wish today, not on the 1st of the month. Card failed? Text the parent in seconds, not tomorrow's digest.
Dojo Champ ships with 30+ automations pre-wired to real events in your school: check-ins, promotions, payments, memberships, waivers, and lead activity. Every automation is editable, change the copy, the delay, the channel, but the trigger events are already understood.
Idempotency is built in: no student ever gets the same automated message twice, even if the underlying event fires again by accident. Calendar blocks (holidays, birthday-year windows) prevent awkward mis-timed sends.
Welcome Series
New members and leads get a 7-touch welcome across SMS and email introducing your school, instructors, and next steps.
Missed-Class Workflows
Missed 2 classes = friendly SMS. Missed 7 days = personal email from the head instructor. Missed 30 days = reactivation offer.
Belt Test Invitations
Auto-generated Eligible list gets bulk-invited to the next testing event with the fee attached in one click.
Reactivation Campaigns
Former students and expired leads get a smart winback sequence with a limited-time offer, timed to their historical patterns.
Complete Capability Set
Onboarding
- 7-touch welcome series (SMS + email)
- First-class reminder + directions
- Instructor introduction with photo & bio
- Parent portal walkthrough
- Uniform & gear checklist
- Trial timer nudges with clear next steps
Retention
- Missed 2 classes - SMS check-in
- Missed 7 days, instructor email
- Attendance drop vs. baseline alert
- Post-promotion drop-off check-in
- Anniversary and stripe recognition
- Birthday greeting from the head instructor
Revenue
- Failed-payment dunning schedule
- Card-expiring 15-day notice
- Belt test fee invitations
- Uniform / gear upsell after promotion
- Family plan upgrade offers
- Contract renewal 30 & 7 days out
Lead & Reactivation
- Speed-to-lead SMS to on-duty staff
- Intro class booking auto-send
- No-show recovery
- Trial conversion nudges
- Former-student winback (30, 60, 180 day)
- Expired-lead long-tail nurture
Scheduled email tools vs. event-triggered automation
Same channels, completely different results. A generic email tool sends by date. A dojo-native automation platform sends when a student does something that matters.
| Capability | Mailchimp / Constant Contact | Dojo Champ |
|---|---|---|
| Trigger | Date-based schedule | Real events: attendance, promotion, payment, lead activity |
| Recipient list | Static list uploaded via CSV | Live segment from your student roster |
| Missed-class outreach | Not possible without custom integration | Built-in workflow triggered on attendance gaps |
| Birthday & anniversary | Requires paid add-on and custom fields | Native, per-school template, personalized from student data |
| Belt test invites | Manual export + import | Auto-sent to Eligible list with fee attached |
| Multi-channel | Email only unless you bolt on Twilio | SMS + email in one workflow, per-step channel choice |
| Cost | $30-$150/mo per tool + SMS costs | Included in $199/mo flat; SMS at $0.03/segment |
The marketing that moves the needle in a dojo is never a monthly newsletter. It is the individual, well-timed message that keeps a student from drifting.
Key Benefits
Runs while you teach
Every automation triggers on a real student event, so you spend less time in the admin dashboard and more time on the mat.
Higher retention
The missed-class workflow alone typically saves 2-5 memberships per month from lapsing quietly.
Zero risk of double-sends
Idempotency and calendar blocks are enforced platform-wide, no student gets the same automation twice.