Lead Management & CRM for Dojos
Every dojo has the same funnel: web lead → intro class → trial → membership. Dojo Champ automates every stage so no lead is ever lost to a slow follow-up or a missed callback.
Why a generic CRM fails a martial arts school
The single biggest lever on new-student growth is speed to first contact. Leads contacted in under 5 minutes are 21x more likely to book an intro class than leads contacted after an hour. A generic CRM like HubSpot or Pipedrive can enforce that speed — but it has no concept of an intro class, no automatic trial timer, and no waiver, so the last mile still lives in spreadsheets.
Dojo Champ is a CRM built around the actual dojo funnel. A web form or Meta Lead Ad lands, the on-duty front-desk person gets an SMS in seconds, the lead is auto-scored by source and behavior, an intro-class booking link is texted, the waiver is signed digitally, and the trial timer starts. Every touch is logged on one timeline.
When the trial ends, the lead is auto-converted to a member and their card is charged — no re-entry of contact info, no double-booking, no manual invoice.
Instant Lead Capture
Web forms, Meta Lead Ads, Google Ads, and QR posters all drop leads into one inbox with source attribution.
AI Lead Scoring
Every lead scored 0–100 by source, engagement, and demographics so you focus on the leads most likely to sign up.
Automated Nurture
Multi-touch workflows across SMS and email: booking link, reminder, no-show follow-up, trial start, conversion offer.
Funnel Analytics
Lead-to-tour, tour-to-trial, trial-to-member conversion by source, staff member, and time period.
Complete Capability Set
Lead Capture
- Public web form embeds (compact + full)
- Meta Lead Ads native integration
- Google Lead Form Extensions
- Generic webhook for Make/Zapier
- QR code posters for events
- Manual walk-in capture on any device
Qualification
- AI lead scoring on capture
- Age, discipline interest, motivation captured
- Duplicate detection across email + phone
- Family-aware capture (sibling in system? auto-link)
- Custom fields per school
- Source & campaign attribution
Nurture
- Intro-class booking link auto-sent
- No-show recovery workflow
- Trial-in-progress nurture series
- 3, 7, 14-day conversion nudges
- Handoff to instructor before first class
- Auto-pause when lead becomes a member
Conversion
- Digital waiver signing on any device
- Trial timer visible to staff and lead
- One-click convert to member
- Card capture during signup, not after
- Family plan and multi-program pricing
- First-class-free vs. paid trial supported
Generic CRM vs. Dojo-Native Lead Management
Generic CRMs (HubSpot, Pipedrive, Salesforce) can capture a lead. They cannot run the last mile of a martial arts trial. Here is where they break down.
| Capability | Generic CRM | Dojo Champ |
|---|---|---|
| Time to first contact | Staff must check a queue | SMS to on-duty staff in seconds |
| Intro class booking | Not a concept — use a separate scheduler | Auto-sent booking link from the lead workflow |
| Digital waiver | Not built-in — bolt on Docusign | Included, tied to the lead record automatically |
| Trial timer | Manual field on the deal | Real timer with automatic conversion prompts |
| Family lookup | One contact per record | Auto-detects existing siblings and links to family account |
| Ad platform integrations | Meta and Google via Zapier | Native for Meta Lead Ads; webhook path for anything else |
| Cost | $50–$300/mo per seat | Included in $199/mo flat, unlimited staff |
A CRM that ends at the intro class is not a CRM. It is a spreadsheet with a login.
How a lead becomes a member on Dojo Champ
Capture
Form, Meta Ad, or walk-in lands in one inbox with source attribution and AI score.
Contact
On-duty staff gets SMS instantly; booking link auto-texted to lead within seconds.
Trial
Waiver signed digitally, trial timer starts, nurture workflow runs across email + SMS.
Convert
One-click convert to member; card charged, family account created, first class scheduled.
Key Benefits
3–5x more trials booked
Speed-to-lead alone typically triples intro bookings versus schools contacting leads later that day.
Higher trial-to-member conversion
Card-on-file at trial start plus automatic conversion prompts routinely lift trial conversion 15–25 percentage points.
No lead ever lost
Every capture is timestamped and tied to a staff owner; overdue leads escalate automatically.